Empowering healthcare, together
Discover who we are, what drives us, and how CLEO Systems is transforming healthcare through intuitive digital solutions.
To deliver intuitive systems that empower clinicians to provide a better patient experience and improve efficiency across the health economy
Decades of NHS-Driven Digital Innovation
Our team brings 20 years of software experience with constant collaboration from the NHS to meet the ever-changing demands of Secondary Care Outpatients, NHS 111, Integrated Urgent Care, Urgent Treatment Centres, Community Services, or Pharmacy settings.
Our vision reflects the NHS’s Long Term Plan of making “digitally-enabled primary and outpatient care” mainstream, by bringing technology to the heart of every out-of-hospital health provider in the UK. As part of an established UK social enterprise, we care deeply about our environment and the sustainability and quality of UK healthcare, which makes us patient-first, not paper-first.
What Sets Us Apart
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Clinically intuitive
Our in-house clinicians enable us to have easy access to testing and ensures that our solutions are clinically intuitive and user-friendly.
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Consultative
We have a focused and agile team, working in partnership with our customers and central NHS Teams.
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Support & training
Our customers’ success is what drives us. They are making a difference to real patients every day, so we provide full training, support, and change management services from real people.
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UK-based
Our in-house clinicians understand UK healthcare processes and nuances, having lived and worked in clinical roles throughout the UK. CLEO Systems is a wholly owned subsidiary of IC24 Group, a UK social enterprise.
Our journey
For the past two decades, our UK-based social enterprise parent, IC24, has been a leading provider of NHS 111 and urgent care services.
Over this time, they have developed innovative solutions to support clinicians who faced numerous challenges from incumbent providers, including subpar service, slow response times, lack of loyalty, unclear pricing structures, hidden costs and poor value for money. Recognizing that connected care needed to be transformed, IC24 made a bold decision to focus on solving this issue head-on.
Our team
Executive Team
David Brown
Managing Director
With over 30 years’ experience leading the design & implementation of innovative healthcare technologies (21 years at board-level), David's passion is centred on creating a lasting and positive impact through improving the experiences of those accessing and delivering healthcare services. This is inspired through his social entrepreneurial values and strategic vision that facilitates collaboration and opportunities for positive diversification within a fast-paced, complex environment.
Richard Burton
Commercial Director
With over 20 years commercial experience across several industries, Richard is passionate about the power of digital transformation in meeting customer needs. He looks to deliver innovative, intuitive and high performing solutions, ultimately improving the patient journey.
Dr Paul Perry
Medical Director
With over 14 years' experience as a GP in the NHS, Paul has led the successful implementation of digital transformation, which brings a strong focus on embedding clinical safety. He has overall responsibility for clinical governance, regulatory compliance and patient safety.
Zahid Karim
Chief Financial Officer
Zahid has a strong background in both the healthcare and manufacturing sectors. He brings a wealth of financial leadership and strategic insight to CLEO Systems.
Emma Dew
Sales & Marketing Director
Emma is a commercially focused Director with over 20 years’ experience in healthcare technology. She has led multi-channel marketing and communications strategies, specialising in product marketing, brand development, and customer growth.
Rob Barraclough
Business Development Director
Rob brings a wealth of experience across healthcare and technology. He spent a decade in commercial roles within a major telecommunications group before moving into workforce management, where he led sales and later served as Managing Director, supporting urgent care providers across the UK and Ireland. In 2023, he became Chief Commercial Officer at a healthcare-focused organisation, working with leading partners to secure NHS contracts. Rob joined CLEO Systems in 2025, focussing on expanding product reach into new markets and strengthening CLEO positioning the preferred partner for Integrated Urgent Care services and NHS Trusts nationwide.
Karen Ventura
Product Director - Digital Medicines, Innovation & Partnerships
Karen is an experienced product professional, with over 12 years delivering health technology and a passion for system interoperability. Karen leads Product Development supported by her Clinical and Commercial colleagues.
Adnan Riaz
Product Director - Integrated Urgent Care
Adnan leads the design and delivery of digital health solutions that support urgent and emergency care services across the NHS. With a background in delivering complex, national-scale digital products and services, Adnan brings over 20 years of experience across health and public sector technology.
Stewart Baird
Chair & Non-Executive Director
Stewart has been an investor and board member for the last 20 years previously running a private equity investment house servicing small and medium size businesses in the UK. Stewart has sat on the Boards of several technology and software businesses as well as covering other sectors.
Prof Matthew Cooke PhD
Non-Executive Director
Professor Matthew Cooke is a non-executive director of CLEO Systems and chairs the Clinical Safety Committee. He has a background as an NHS emergency physician and Professor of Clinical Systems Design. He has also held multiple leadership roles in the NHS, including serving as the National Clinical Director for Urgent and Emergency Care and the Medical Director of NHS111. He now has a portfolio of non-executive roles in digital and emergency healthcare.
Dr Akash Karki
Non-Executive Director
Akash is an experienced General Practitioner (GP) with over 20 years of clinical practice and has held various leadership roles within the NHS. He believes that CLEO can be a “force for good” by unlocking the value of digital technology to help NHS frontline teams deliver better patient care.
Bal Claire
Non-Executive Director
Bal recently joined CLEO Systems in January 2025 and is an experienced advisor and angel investor committed to helping businesses unlock growth and achieve sustainable success. With a distinguished career in telecommunications, he draws on deep sector knowledge and strategic insight to develop, support and shape innovative ventures – delivering measurable value that drives both top-line expansion and bottom-line performance.
Dr Andrew Catto
Non-Executive Director
Andrew has a background as a Geriatrician and General Physician. He holds a wealth of experience from multiple senior medical leadership roles across primary and secondary care.
David Brown
With over 30 years’ experience leading the design & implementation of innovative healthcare technologies (21 years at board-level), David's passion is centred on creating a lasting and positive impact through improving the experiences of those accessing and delivering healthcare services. This is inspired through his social entrepreneurial values and strategic vision that facilitates collaboration and opportunities for positive diversification within a fast-paced, complex environment.
Richard Burton
With over 20 years commercial experience across several industries, Richard is passionate about the power of digital transformation in meeting customer needs. He looks to deliver innovative, intuitive and high performing solutions, ultimately improving the patient journey.
Dr Paul Perry
With over 14 years' experience as a GP in the NHS, Paul has led the successful implementation of digital transformation, which brings a strong focus on embedding clinical safety. He has overall responsibility for clinical governance, regulatory compliance and patient safety.
Zahid Karim
Zahid has a strong background in both the healthcare and manufacturing sectors. He brings a wealth of financial leadership and strategic insight to CLEO Systems.
Emma Dew
Emma is a commercially focused Director with over 20 years’ experience in healthcare technology. She has led multi-channel marketing and communications strategies, specialising in product marketing, brand development, and customer growth.
Rob Barraclough
Rob brings a wealth of experience across healthcare and technology. He spent a decade in commercial roles within a major telecommunications group before moving into workforce management, where he led sales and later served as Managing Director, supporting urgent care providers across the UK and Ireland. In 2023, he became Chief Commercial Officer at a healthcare-focused organisation, working with leading partners to secure NHS contracts. Rob joined CLEO Systems in 2025, focussing on expanding product reach into new markets and strengthening CLEO positioning the preferred partner for Integrated Urgent Care services and NHS Trusts nationwide.
Karen Ventura
Karen is an experienced product professional, with over 12 years delivering health technology and a passion for system interoperability. Karen leads Product Development supported by her Clinical and Commercial colleagues.
Adnan Riaz
Adnan leads the design and delivery of digital health solutions that support urgent and emergency care services across the NHS. With a background in delivering complex, national-scale digital products and services, Adnan brings over 20 years of experience across health and public sector technology.
Stewart Baird
Stewart has been an investor and board member for the last 20 years previously running a private equity investment house servicing small and medium size businesses in the UK. Stewart has sat on the Boards of several technology and software businesses as well as covering other sectors.
Prof Matthew Cooke PhD
Professor Matthew Cooke is a non-executive director of CLEO Systems and chairs the Clinical Safety Committee. He has a background as an NHS emergency physician and Professor of Clinical Systems Design. He has also held multiple leadership roles in the NHS, including serving as the National Clinical Director for Urgent and Emergency Care and the Medical Director of NHS111. He now has a portfolio of non-executive roles in digital and emergency healthcare.
Dr Akash Karki
Akash is an experienced General Practitioner (GP) with over 20 years of clinical practice and has held various leadership roles within the NHS. He believes that CLEO can be a “force for good” by unlocking the value of digital technology to help NHS frontline teams deliver better patient care.
Bal Claire
Bal recently joined CLEO Systems in January 2025 and is an experienced advisor and angel investor committed to helping businesses unlock growth and achieve sustainable success. With a distinguished career in telecommunications, he draws on deep sector knowledge and strategic insight to develop, support and shape innovative ventures – delivering measurable value that drives both top-line expansion and bottom-line performance.
Dr Andrew Catto
Andrew has a background as a Geriatrician and General Physician. He holds a wealth of experience from multiple senior medical leadership roles across primary and secondary care.
What we strive for
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Integrity
We do the right thing
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Creativity
A commitment to find the best solution
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Collaboration
We work in partnership to deliver
Equality, Diversity & Inclusion
Our culture is rooted in collaboration, creativity, and a shared mission to improve healthcare.
We are committed to creating a workplace and solutions that reflect the diverse communities we serve. Our inclusive approach ensures every voice is heard and respected, both within our team and across the wider health system
Our Charity Commitment
At CLEO Systems, our vision extends beyond delivering innovative healthcare technology solutions. We are committed to giving back and supporting causes that align with our values of care, community, and making a real difference.
Each year, we dedicate our support to a chosen charity, and for this year we are proud to stand alongside Essex & Herts Air Ambulance (EHAAT).
EHAAT provides vital emergency medical services across Essex, Hertfordshire, and surrounding areas – completely free of charge to patients. With no direct Government funding, the charity relies on generous donations and partnerships to continue delivering critical care in life-threatening situations.
By supporting EHAAT, we are helping to ensure that more lives can be saved when minutes matter most.
